Avaya today announced that it is demonstrating its commitment to Egypt’s ICT sector by returning to Cairo ICT 2016, one of the Middle East and North Africa’s most prominent IT and communications exhibitions. Avaya will showcase how its business communications solutions are being used by businesses across the MENA region to achieve their digital transformation objectives and deliver exceptional customer experiences.
By attending Cairo ICT 2016, Avaya is again highlighting the contribution its communications and networking technologies have made to business growth in the region. Avaya will showcase how its industry-leading solutions are available in a cloud model, with all demonstrations being 100% cloud based. Fitting in with Cairo ICT’s theme of the “Disruptive Digital Era,” Avaya executives will show how businesses are using digital channels to get ahead of customers’ expectations, push the boundaries of digital services and create compelling experiences.
Avaya works with leading public and private sector organizations in Egypt and North Africa, helping partners and customers across the region achieve business growth, and create new jobs. The company pioneers world-class contact center, unified communications technologies and networking solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance.
Egypt’s ICT market is set to expand from $8.95 billion this year to $10.32 billion by 2019, according to market researcher International Data Corporation (IDC). Cairo ICT, which celebrates its 20th anniversary this year, is one of the leading technology events in the MENA, and will focus this year on how digital disruption is changing business models in the region.
Cairo ICT is taking place November 27-30 at the Cairo International Convention Center. Avaya executives and industry leaders will be present throughout the event, at Hall 5 5B3.